The Effect of e-WOM on Purchase Intention: Celebrities and Social Ties Mediating Emotional Factors

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The Effect of e-WOM on Purchase Intention: The Effect of e-WOM Celebrities and e-WOM Social Ties on Purchase Intention: The Mediating Effect of Emotional Factors

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Märke LAP LAMBERT Academic Publishing
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  • 9786139594825

GRIN Verlag

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