Programme-integrated advertising from the audience's perspective: A literature review on contextual effects of product placement in television programmes

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Programme-integrated advertising from the audience's perspective: A literature review on contextual effects of product placement in television programmes

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Programme-integrated advertising from the audience's perspective: A literature review on contextual effects of product placement in television programmes

Produktspecifikationer

Märke Our Knowledge Publishing
EAN
  • 9786630401264

VDM Verlag

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