Routledge

Managing the Authenticity of Narrative Brands: Understanding Consumers, Fans and Audiences

Name: Managing the Authenticity of Narrative Brands: Understanding Consumers, Fans and Audiences
Brand: Routledge
SKU: 7c07faab29ca0aef932a523e654f8592

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Managing the Authenticity of Narrative Brands: Understanding Consumers, Fans and Audiences

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EAN	9781041017042

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