Integration of BTL and ATL advertising in an campaign: A study based on planning, creativity Integrated Marketing Communication

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Amazon Integration of BTL and ATL advertising in an advertising campaign: A study based on planning, advertising creativity and Integrated Marketing Communication
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Integration of BTL and ATL advertising in an advertising campaign: A study based on planning, advertising creativity and Integrated Marketing Communication

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Märke Our Knowledge Publishing
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  • 9786206466413

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