Getting to "NO" Quickly: Everything Starts With a Conversation — How Enterprise Software Really Gets Sold, Why It's Broken, and What Thirty Years in the Room Taught Me About Fixing It

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Getting to "NO" Quickly: Everything Starts With a Conversation — How Enterprise Software Really Gets Sold, Why It's Broken, and What Thirty Years in the Room Taught Me About Fixing It

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Getting to "NO" Quickly: Everything Starts With a Conversation — How Enterprise Software Really Gets Sold, Why It's Broken, and What Thirty Years in the Room Taught Me About Fixing It

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