Conversion Friction Reveals Design Assumptions, Not Audience Quality: Examining Customer Journey Architecture and Decision Pathways in Digital Marketing

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Conversion Friction Reveals Design Assumptions, Not Audience Quality: Examining Customer Journey Architecture and Decision Pathways in Digital Marketing

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Conversion Friction Reveals Design Assumptions, Not Audience Quality: Examining Customer Journey Architecture and Decision Pathways in Digital Marketing

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  • 9783565205400

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