Channel Integration Amplifies Complexity More Readily Than Customer Experience: Examining Coordination Challenges in Multi-Platform Marketing That Undermine Intended Coherence

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Amazon Channel Integration Amplifies Complexity More Readily Than Customer Experience: Examining Coordination Challenges in Multi-Platform Marketing That Undermine Intended Coherence
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Channel Integration Amplifies Complexity More Readily Than Customer Experience: Examining Coordination Challenges in Multi-Platform Marketing That Undermine Intended Coherence

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