Celebrity Endorsement in Marketing: How Brand Fit, Familiarity, and Likeability Influence Perceived

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Celebrity Endorsement in Marketing: How Brand Fit, Familiarity, and Likeability Influence Perceived

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Celebrity Endorsement in Marketing: How Brand Fit, Familiarity, and Likeability Influence Perceived

Produktspecifikationer

Märke Eliva Press
EAN
  • 9789999327428

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