Anthropomorphism and Animism in Advertising: Persuasive Tactics the Influence on Consumer Behavior

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Anthropomorphism and Animism in Advertising: Persuasive Tactics the Influence on Consumer Behavior

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Anthropomorphism and Animism in Advertising: Persuasive Tactics the Influence on Consumer Behavior

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Märke Routledge
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  • 9781041108849

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